The Between The Supply And Demand Of Tissues And Organ Donors

The significant disparity between the supply and demand of tissues and organ donors in Australia, with 1 donor for every 1600 that are in need, established the need for an advertising campaign that targeted the particular social groups that were most opposed to organ donation. Transplant Australia has identified an innate apprehensiveness towards the practise of donating organs within certain ethnic minorities, stemming largely from the cultural and religious beliefs within these communities. Within the Chinese community, in particular, interpretations of Buddhist scriptures, culture-specific superstitions, and associations with illegal organ harvesting were defined to be the primary factors that discouraged further discussion and pursuit of more information. In order for the campaign to be successful, the campaign would have to effectively combat this combination of misconception and ingrained beliefs within the community. With only 46% of donations going through as a result of contestation from family, it is highlighted that there needs to be family discussion to be encouraged. Additionally, the campaign must address the intricacies of Chinese culture when constructing the creative strategy to convey an understanding and relevance to the Chinese community in Australia. To achieve this task, the creative strategy involves introducing a new perspective to the topic that is perceived as a taboo to discuss, through adopting a sincere, heartfelt approach to advocating organShow MoreRelatedFree Market For Human Organs1329 Words   |  6 PagesMarket for Human Organs This paper introduces the consequences of allowing a free market for human organs and how it will help alleviate the shortage for such items, which has arisen a social problem worldwide, giving entry to black markets. 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